PINT AI
Preemptive Social Intelligence for Brands
OUR
FOCUS
01
EARLY DETECTION OF RISKY NARRATIVES & MARKET OPPORTUNITIES
By understanding the context within which certain conversations are spreading about a brand, our algorithms can identify risky stories or opportunistic narratives early on, giving your brand enough time to assess and react to it.
Why put out the fire when you can evade it completely.
DETERMINE THE AUTHENTICITY OF NARRATIVES & SPREAD
Our algorithms can determine whether your brand is being associated with misinformation before it’s too late to put out the truth. We also examine if a story is spreading in a manipulative manner online and to what degree.
02
Choose what you have to engage with and when, with comfort.
03
IDENTIFY NARRATIVE TRAJECTORIES & DRIVERS
Our technology focuses on analyzing how and why a story is spreading—when is it expected to become viral? Will it stay within echo chambers or move into the mainstream? Who is driving the risky conversations about your brand?
If not you, who's driving conversations about your brand? Are they your friends or foes?
ABOUT
WE ARE
Present tools to monitor social media focus solely on Social Listening, i.e, campaign performance tracking, brand mentions monitoring, trending topics identification.
The end result is a bland report full of data points & visualisations, while the heavy lifting of deriving vital insights is left to the brands.
With Customer Success, PR, Comms. & Policy teams dousing fires round the clock, how can they make the time to convert this data into meaningful insights as well?
After interviewing 40+ B2C CEOs, PR Heads and Policy professionals, we concluded that Social Listening was far too limiting and surface level.
Brands today require tools that don’t just monitor, but dive deep to understand what, how and why conversations spread early enough to make a difference and quickly derive actionable insights.
Hence, we bring to you PINT AI—a preemptive social intelligence tool to increase brand value.
OUR
ADVISORS
Anil Nayar
Co-Founder & Director, Solar Arise
Former Senior VP, Genpact
Former Partner, KPMG India & Canada
Dr. Debayan Gupta
Assistant Professor, Ashoka University
Visiting Professor, MIT
Research Affiliate, MIT-Sloan
Dr. Venkat Srinivasan
Managing Director, Innospark Ventures
Founder & Former CEO, Rage Frameworks
Chairman, English Helper & KnowYourMeds